Dog food packaging bag manufacturers analyze the concept and logic of pet food packaging bag planning

The pet food packaging bag is designed in a complex product display environment, with a unique image and a lively and interesting style, allowing customers to accept the product after one or two touches, resulting in a willingness to buy. For this reason, dog food packaging bag manufacturers believe that it is necessary to know the characteristics, functions, selling points of the product itself, and the willingness and purchasing motivation of the customer demand side, in order to make a packaging coat suitable for the product.

1.Dog food packaging bag manufacturers talk about the idea of pet food packaging 

Packaging planning needs to express the owner's emotional commitment to the pet

What does pet food sell itself? pet food.But when we're planning packaging, it's not enough to just rely on one food to create. This product does have its own characteristics of pet food, bringing pets a healthy, nutritious, safe and delicious experience. The storage conditions and production standards of food-grade food also need to be adhered to when planning packaging. However, we have to see the other side when we create packaging design work. The emotional satisfaction a product gives to a buyer is because we have pets. The feeding process is actually a process of finding inner comfort and a close partner. So we need to better express this emotional characteristic of the product on the packaging. Not only to be satisfied with the pet's mouth, but also to express the pet owner's emotional commitment to the pet.

2. Manufacturers of dog food packaging bags, please think about who purchased this product and who is using it.

Packaging planning for pet food has something in common with packaging planning for baby food. Because mother and child, pet owner, pet two characters should be happy. One of them is a buyer and the other is a user. This requires our designers to make a correct judgment on the products you make. What kind of value system should this brand convey? What is the logic of the value system? Who is the main target for delivering and planning information?

3. Determining the goal of packaging information transmission

Years of planning experience have shown that young people born in the 1980s and 1990s occupy the mainstream of my country's pet groups. A total of more than 75% of the consumer groups have relatively high youth and cultural levels. Therefore, the packaging planning needs of pet food are close to them and find them. Only in the context of the day, can you get twice the result with half the effort. According to the needs of pets, what products are more suitable for the health of pets and the growth requirements of the body. Since that is a real user. The visual representation of the picture should be planned from the pet owner's point of view. What the pet owner wants to see, a certain expression conveys it more intuitively. Since they are crackers of product information, they are also buyers of products.

Dog food packaging bag manufacturers share the inherent logic of packaging planning

1. Safety - the dimension of emphasizing pet health. As the quality of people's lives continues to improve, so does the position of pets. Pets are no longer the nurses of the past in modern homes. As a respected member of many families, it has become an important way for people to express their emotions. Pet owners pay more attention to the health of their pets. This is to give pets a good natural food and prolong their life. Therefore, the first thing we convey when planning is the concept of health and safety. Only in this way can pet owners resonate and expand the distance between the brand and the customer. The specific planning performance is as follows:

(1) Strengthening the brand advantage

After the brand endorsement, the brand means quality assurance, so the brand has a brand effect, and a famous big brand is an important manifestation of product credibility. Whether it can be continued in the packaging planning Whether the brand image property can effectively convey the brand value is a useful means for the product to successfully gain the trust of customers.

(2) Emphasizing professional advantages

Strong technical advantages and common selling points are the core and selling points of product competition. The advantages of products are not only in terms of technology, but also in terms of raw material origin, equipment technology, nutrition and distribution, cost-effectiveness, and unique functional advantages.

(3) Inventing the star effect

Models acting as stars and experts are traditional marketing ideas. Customers can be influenced by celebrities to shop because of the fan effect, but experts are a symbol of prestige and a useful way of conveying the credibility of a product.